Strategic Sales
Through partnerships across our collective, lululemon brings its brand and transformative products to life within communities that move, lead, and create impact.
Strategic Sales is lululemon’s wholesale program that partners across fitness studios, sport specialty stores, Campus Bookstores, athletic teams, and other businesses to bring our brand to life.
Through intentional partnerships, we create access to premium and innovative products that help people feel and perform their best.
Curious to learn more? Discover our Strategic Sales programs below.
Wholesale
We partner with fitness studios, sport specialty stores, resorts, clubs and pro shops to provide guests with premium, technical apparel.
LEARN MORECampus
We create relationships with Campus Bookstores and retailers to provide official University licensed products.
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Corporate
We provide companies, businesses, and organizations lululemon products to purchase for internal employee outfitting, uniforms, or gifting.
LEARN MORETeam Program
We partner with elite, professional, national, university, and college teams to offer tailored product assortments curated specifically for training, travel, and performance.
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In addition, we also partner with influential corporate fitness studios and wellness leaders across North America.
We also offer officially licensed lululemon products for professional sports leagues and major sporting events in arenas, stadiums, and other retail venues.
*Inclusion, Diversity, Equity, and Action are core to lululemon.
We demonstrate these values through our actions and language. We uphold all Strategic Sales partners to share these commitments, too.