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About the program

A group of people form a circle outside on a sunny day.

It all starts with authentic relationships

Our ambassadors connect us to communities around the world and provide us with insightful feedback so we can innovate and grow.

Through our program, ambassadors receive development tools and experiences, get product to test, meet a network of like-minded people, and score a humongous cheer squad. This partnership opens up new opportunities for them and us to make a difference in our communities and beyond.

Everything we do starts with authentic relationships. That's why each ambassadorship begins locally, in our stores. When you're an ambassador, you're not just a partner, you're an extension of our brand and an inspiration to our guests.

Ready to do this?

If you're passionate about building and nurturing relationships that elevate your community, we'd love to get to know you. Not sure if you're ready? If you embody the three pillars of what we call the sweatlife — sweat, grow, and connect — then we think you're ambassador material.

Sweat

You're a runner, a yogi, a studio owner, an artist, a chef, a teacher — basically, you're a leader in your community who loves to sweat and make a positive impact.

Grow

You're committed to growth — personally, professionally, and in your community. In return, we're committed to giving you tools that will help you accomplish big goals.

Connect

You believe that every connection can spark something amazing. You love building relationships in your community, especially through sweat.

Become an ambassador

As an ambassador, you'll test drive our latest gear, get development tools and experiences, and connect with like-minded people. Come see us in store to start the conversation about becoming an ambassador.

FIND YOUR LOCAL STORE